Thursday, January 2, 2014

360 Sounds releases first episode 'HEADROOM ROCKERS' for 360 TV

I am dumb and I don't know how to sub things (also, I wasn't sure if I would be allowed to sub over the video in the first place without consent even if I could) so the text transcript for the episode is below. I'll also translate every episode that releases.

DJ Soulscape: There's a constant growth of music being made and the environment in which it's made in is evolving greatly. The generation has evolved into one where producers nowadays are more inclined to work from home, whether it's with simple equipment or with their own skills, techniques, or sources to produce music and deliver it through the public via the internet or through media outlets.

Mood Schula: I don't think there's a particular title for the beat making scene in Korea right now but that doesn't mean that for the people who've already created a title for themselves, that there isn't an official title out at the moment. There's not that many albums released (in the scene) and I don't believe that there's an abundance of high quality music released right now.

PeeJay: There may or may not be people I already know of in the scene but I think this could be a fun program where we can discover others who create beats as well.

DJ Soulscape: There's a limit as to how much exposure those producers and beat makers receive and there's not that many opportunities for them to meet one another.

Avantgarde Vak: Firstly, the name "Headroom Rockers" itself is awesome. We should have started this (program) earlier but what matters is that 360 is the one starting it first.

DJ Soulscape: We created Headroom Rockers" because we felt compelled to show how each and every individual beat maker creates their own music through their style and how they go about delivering their music to the public. Also, the program gives the opportunity for these producers to meet with one another and listen to each other's music and allows current musicians and producers already working in the industry to give their inputs based on what they feel from listening to their music.

In order to make it fun, we set up the program like a competition. We decided to set it up as a tournament style by drawing names and having them battle one another. Although you can't make music compete with one another like sports does, we chose this method because we wanted to make it fun.

Mood Schula: The standards that I'm judging off of isn't how much potential the track has to be a hit or how many people will like the track but solely based off of the music alone. I want to judge based on what that person wanted to express through their music.

PeeJay: I think the idea of critiquing someone's beat is humorous because each individual has their own tricks and personal skills to create their sound. As a fellow beat maker, I want to be able to think, "Ah! What kind of knowledge can I gain from this person's music? This person's music is very creative and fresh." I think by looking at the competition in this aspect, it'll make it fun for me also. I'm not looking to critique someone, just looking for good beats.

DJ Soulscape: The final round will take place at a club called "Cakeshop" located in Itaewon in the form of a live battle. As motivation, we've prepared a grand prize for the winner which is my entire fortune that I have. The cash prize is 1,000,000won but right now, the amount isn't 1,000,000won yet. I'll work a little harder to fulfill the cash prize and will deliver the cash directly to the winner.

[Edited Scenes]

Jtong denies starting up a label with E-Sens

On January 2nd, a report by an entertainment media outlet was released with news of E-Sens co-creating a music label with Jtong, catching the attention of hip hop lovers all around. However, the report was claimed to be false.

Entertainment media outlet OSEN had reported, "This is E-Sens' first big step into his solo career and he plans on releasing a new album in February as it was noted that he had received an investment from a major distributor just last week." Rhythmer checked in with Jtong in regards to the rumor and he confirmed that it's true E-Sens was in preparation of creating a new label however, Jtong was not involved and he had a plans for a project of his own.

After the report had made waves, Jtong had clarified the rumor through his personal Instagram saying, "'DOT' isn't a label but a crew that'll have fun hanging out with one another and performing together ㅋㅋㅋ Sens hyung is preparing a label on his own as well as I am preparing something of my own ㅋㅋㅋㅋㅋㅋㅋㅋ The start of the new year is boisterous but I like it!!!!" 

Meanwhile, E-Sens had terminated his contract with Amoeba Culture last July and is taking an independent route.

Source: Rhythmer

Wednesday, January 1, 2014

Standart Music Group announces disbandment of their label

Having started off their label with an incredible lineup of artists such as Eluphant, Noise Mob, G-Slow, Soul Dive, and R-EST, it was unfortunate when the label had announced their disbandment on December 30th, 2013.

The label was determined to show an improved image of their artists, whether it was through promoting them individually or together with one another, and that this would progress the image of their label overall. The charm of the label was that most of the artists were in the same crew Speaking Trumpet and have been colleagues in the industry for a long time.

Standart Music Group kicked off the launch of their label in February of 2013 with a celebration concert and rolled out with releases from R-EST's single to Soul Dive's win on 'Show Me the Money 2' and their single 'This Young Night,' and G-Slow's digital album '#ing' and Kebee's official album not too long ago.

Source: Hiphopplaya

I would say most people saw this coming the moment they released news of the label when it was just Minos, RHYME-A-, and Kebee. Everyone called it a Soul Company 2.0 and how the label was pretty much a disgrace to Soul Company. Then RHYME-A- left a few months ago saying there were differences in the musical direction he wanted to take versus what Standart had wanted. And last but not least, everyone (and I'm sure the artists of Standart themselves) had expectations of the responses from the public since after all, more than half of them were from Soul Company and Soul Company swept off every label back in the day. It'll be interesting to see where everyone goes and signs off to now.

E-Sens to come back with new album in February + co-creates a label with Jtong

Rapper E-Sens, who was the center of attention of the hip hop diss controversy a while back, announced his plans in making his comeback to the music industry with February marked as his goal.

According to a representative of the music industry, they told us on the 2nd that E-Sens had co-created a music label with rapper Jtong as of recently. The two rappers showed their closeness in the hip hop diss controversy back in August when they had recorded together.

This is E-Sens' first big step into his solo career and he plans on releasing a new album in February as it was noted that he had received an investment from a major distributor just last week.

E-Sens' diss track 'You Can't Control Me' released last August became controversial due to including the real names of his senior group Dynamic Duo, who are also a part of his former label Amoeba Culture. Other artists such as Swings, Jtong, Simon D, and Gaeko also took part in the diss controversy and received a lot of attention from the public.

Meanwhile, E-Sens had terminated his contract with Amoeba Culture back in July and became popular through promoting under the duo Supreme Team with Simon D, making their debut back in 2009 and creating hits with tracks like 'Then Then Then' and 'Why,' which received a lot of love from the public.

Source: OSEN

Not surprising because he's dropped hints on Twitter about making a comeback, but it was a matter of when his comeback would be. Although it's not an exact date, at least something is guaranteed at a given time so now we're left with a lot of questions for the next two months. Will it be a mini album or a full album? Will Simon D featuring on the album? Are Jtong and E-Sens the only artists under their label? What made him decide to create a label as opposed to joining an existing one? Who is this major distributor? Will Amoeba Culture be a douchebag and try to prevent E-Sens on music shows?

So many questions and so many conspiracy theories to answer them but February isn't that far away so I'm really anticipating this album as I have been back when Supreme Team released Spin Off and there were hints being dropped of a solo album. Nonetheless I'm really excited for what's to happen and congrats to him for rolling out the new year with big news!